HighLifeStyleShow - About

The Event

The HighLifeStyle Show is a Cannabis B2C Hybrid event with Entertainment in a resort hotel near Boston.

No one under 21 admitted.

The HighLifeStyle Show is designed for cannabis businesses to network and promote their locations and brands, and for cannabis consumers to learn about dispensaries locations, philosophies and products. 

Vendors, artists, music, lifestyle. 

400 free parking spaces, 130 hotel rooms, restaurant, bar, exhibit halls, seminar room programming, concerts, food and vendors.

Exhibitor spaces and VIP admission including 2 or 3 nights of hotel rooms are available.

Boxboro Regency Hotel & Conference Center, 242 Adams Pl, Boxborough, MA 01719
Near the intersection of Route 495 near Route 2 in Central Massachusetts

No cannabis will be sold on property.


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The Producer

Gary Sohmers, also known as “The King of Pop Culture”, is an American appraiser, writer, musician, and fan convention producer.

Gary was the publisher, author and editor of the Madcity Music Sheet in Madison, WI in the 1970s and during that time was an initial founder of the American Cannabis Society, producing numerous rallies including on the WI statehouse lawn.

He has produced over a thousand concerts and events over his long career working with such acts as Tim Buckley, Bob Seger, Richie Havens, Genesis, Cab Calloway, NRBQ, Stevie Ray Vaughn, Cheap Trick, Prince, and Eric Clapton, among many others, including some of Styx earliest gigs back in 1973.

In addition to producing concerts and writing, Gary has also produced the Collectibles Extravaganzas since 1985, featuring celebrity guest stars such as his long time friend Adam West, along with the reunions of the casts of Lost In Space and Willy Wonka, among many others.

In 1997, Gary was chosen as an expert appraiser of Pop Culture and Collectibles on the PBS TV program Antiques Roadshow, appearing in over 80 televised appearances over 13 seasons. Gary has performed stand up comedy for over 35 years, hosted a call-in collectibles appraisal radio program for 25 years and made hundreds of TV and radio appearances.

Currently, Gary has been producing the NorthEast ComicCon, the Collectibles Extravaganza, the Pop Culture Expo, and MusicCon, along with other collectibles events and concerts. These involve fans and consumers attending an event to meet vendors, celebrities and exhibitors to buy products, enjoy entertainment, and gain valuable career education.

His movement into producing a cannabis event following in the path of craft wine and craft beer events, is an obvious extension of the “fan” model, alongside his 50 years of experience consuming cannabis for health, creativity, and recreation.

Discovering at 17 years of age that his debilitating migraine seizures were misunderstood by the medical community, his use of cannabis to relieve his pain met an inspirational mindset to create and be able to function in society. Now, after all these years, the access to this unique “medicine” legally has been a saving grace, but the system and cost to “try” new products is the obstacle Gary is trying to bring to awareness. 

Also the stigma of cannabis users being either a Spicolli or a Fabulous Furry Freak Brother needs to be expunged.

The concept for the HighLifeStyle show began in 2018, where Gary envisioned an opportunity similar to craft wine and craft beer for the cannabis community to come together for a conference that was educational and entertaining for businesses and consumers. After the pandemic, the Massachusetts cannabis environment has also evolved to make this type of event more suitable for the state.

Gary is happy to offer an alternative for growers, dispensaries, distributors and Brands to reach consumers by allowing research and marketing in a private outdoors setting. Gary’s goal is to give the Brands the opportunity to “own” the customer to evolve brand loyalty, while offering added knowledge of products, and driving the opportunity for consumer choice from the multitude of options to purchase legally that exists and is growing.


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